The brief is to challenge the notion of black.
In nature, black is viewed as negative; black holes, the night, shadows. On the other hand, black in the material world is glamorous, elegant and high quality. However, a product is packaged in black to communicate its prestige. But what if black packaging sold its association with nature?
This project also delves into the matter of materialism - we are slowly dying by the tendency to purchase unnecessary and expensive products.