The brief is to challenge the notion of black. 

In nature, black is viewed as negative; black holes, the night, shadows. On the other hand, black in the material world is glamorous, elegant and high quality. However, a product is packaged in black to communicate its prestige. But what if black packaging sold its association with nature? 

This project also delves into the matter of materialism - we are slowly dying by the tendency to purchase unnecessary and expensive products. 
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